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Yoti a digital identity app launced in India
Yoti is a digital identity app that was launched in India on Tuesday.
The company’s mission is to become the world’s reliable identity system. helping customers and companies that are fighting back against the growing threat of identity fraud-an issue.
Despite living in a digital world, individuals still have to use the paper documents to prove their identity – a system which is insecure and outdated. Yoti transforms paper ID documents into a digital identity, giving individuals an easier and more secure way to prove who they are, online and in person.
Robin Tombs founder and CEO of Yoti, said on launching the app in India, “After three years of hard work by the team and a successful UK launch, we’re really excited to now be bringing Yoti to India, where nearly 300 million adults have smartphones. Indians, many of them millennial, are well educated and open to adopting new technologies. As we live more of our lives online, the way we prove who we are is outdated. Yoti makes it faster, simpler and more secure for people and businesses to prove identities and know who they’re dealing with. We are helping them to fight back against everyday issues – such as identity fraud and online scams – which cost time, money and emotional distress.”
Madhu Nori, International Commercial Director of Yoti made it clear saying, “India is a key market for us in addition to the UK and the US. Consumers are increasingly aware of the relevance and impact of linking identity to access services and keen to protect misuse of their private information. We are making significant technology investments and have designed our product to work with multiple verification sources including Aadhaar, PAN and driving license databases. We look forward to working closely with our business partners and the regulators to make digital interactions safer, simpler, more secure and in full control of our consumers.”
Yoti app’s mission is to make twenty lakh users in this year. The app will is available for Apple and Android phones free of cost.
Takes not more than five minutes to set up. The user takes a selfie and scans their passport with Smartphone, and it is now available in a digital identity too.
In the near future, Yoti looking forward to supporting other Indian documents such as Aadhaar, driving license and PAN. For consumers, Yoti will always be free to use and will let them prove their identity in seconds. For businesses, Yoti will drastically slash the time and cost required to verify customers.